Case Study: Cultivated Cannabis When Cultivated Cannabis open for business in 2017, the intent was to do more than just sell cannabis. The medical marijuana market was underserved and faced uphill challenges at every turn, fighting both the stigma surrounding cannabis and the eclipsing presence of traditional pharmacology. They were confident in the benefits and …
I’ve been preparing for a Lunch & Learn for tomorrow. It’s a conversation I’ve offered to lead around developing product stories, those bits and emotions that surround whatever it is you’re trying to promote. How to curate the influence around you to reach your audience. Not an easy task. This isn’t a talking head kind …
My barber is an artist, and if I’m being honest, I love the guy. I don’t know him very well and we seem to be very different people, but the guy’s methods are without fault. Let me tell you a story… The first time I met Lyle I was on a lunch break from a …
Well, this is it, the inaugural post for The Write Cheese. At first we were going to be The Big Cheese, and then DC Writing Services, and then a myriad of alternatives until we settled on The Write Cheese. We like the name; it indicates what we do (content writing) and the cheeky way we …