Snacks
You know, like a meal, only smaller.
At The Write Cheese, we pour our heart and soul into most things we write (except birthday cards, don't expect much there). This blog covers a wide range of topics, waxing on about our philosophies and approach to writing, life and business. Enjoy, and feel free to share and quote (we're begging you to actually) with appropriate credit given. Enjoy.
The Art of Grant Writing
Like many things in life, writing grant applications is as much science as it is an art. Focusing specifically on the facts like budgets and project schedules will only get you so far. But writing all about the good will of your cause without any substance isn’t going to go anywhere with a judiciary panel. …
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Communicating Through Crisis
“In every crisis, doubt or confusion, take the higher path.” — Amit Ray, Nonviolence: The Transforming Power Well these are strange days, aren’t they? I don’t recall a period of time when the mass public has had to deal with this amount of uncertainty. Ranging from degrees of hope to shades of fear, we’re all …
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Writing Through Depression
You know what sucks? Depression, that’s what sucks. Everyday, even in your brightest moments, a gadfly buzzes around your head. Think about going through your life with most of your experiences just off a little bit, tempered just slightly of happiness. It’s an isolating task, but not insurmountable. In spite of the romanticised ideal of …
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Case Study: WESTCOAST Sightseeing
Company Background WESTCOAST Sightseeing is one of Vancouver’s best known tour companies. With a pedigree spanning over 30 years, the company has continually evolved and risen with the times. In an effort to continue to expand their services to visitors on Canada’s west coast, they consulted The Write Cheese for two projects, a business case …
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Case Study: Cultivated Cannabis
Case Study: Cultivated Cannabis When Cultivated Cannabis open for business in 2017, the intent was to do more than just sell cannabis. The medical marijuana market was underserved and faced uphill challenges at every turn, fighting both the stigma surrounding cannabis and the eclipsing presence of traditional pharmacology. They were confident in the benefits and …
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In The Game
I’ve been preparing for a Lunch & Learn for tomorrow. It’s a conversation I’ve offered to lead around developing product stories, those bits and emotions that surround whatever it is you’re trying to promote. How to curate the influence around you to reach your audience. Not an easy task. This isn’t a talking head kind …
The Barber Story
What to do When You’ve Written Junk
Just recently, I wrote a post based on something I had read on the internet. It was, obviously, brilliantly written and well reasoned, but it was also flat out wrong. I had misread or misinterpreted the post I was basing my argument on, so after wasting spending an hour writing the piece and working through …
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Blogging: Balancing Quality with Quantity
Do you balance quality with quantity on your blog? Heads Up: Simply, this post is wrong, and I wouldn’t even call it a first draft since it never got that far. I’ve posted it only for reference, as detailed in this post on what to do when what you’ve written isn’t what you intended to …
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4 Ways to Use Content to Win Repeat Customers
“Every new beginning comes from some other beginning’s end.” Semisonic, Closing Time You’re best customers are going to be repeat customers, and well written content is the dope to keep ’em coming back. There was an alternative pop song in the nineties called Closing Time. If you’ve ever heard it – and if you’re of …
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